As one of the few and more non-technical and general negotiation contributions, Ramsay (2004) concluded that a central link between supply chain members, the negotiation setting or situation, is crucial and found that even though many researchers also have concluded that this is important
an: “... astonishing dearth of empirical information in
this area ...” exists. He continues, stating that: “... there has been no exploration of the
implications of [negotiating] for buyer-supplier relationships in particular and no
analysis of its implications in the supply chain trading context”