Intangibility
 When you go out to buy a chocolate bar or a pair of socks, you are buying some thing tangible you can see it and touch it. With events, however, the activity is more or less intangible, If you go to a wedding, you will experience the activities, join in, enjoy and remember it, but there are only a few tangible things that you might have got from it perhaps a piece of wedding cake and some photographs, or a video you took of the happy couple and the rest of the guests. This intangibility is entirely normal for service activities: when people stay in hotel badrooms they often take home the complimentary soaps and shampoos from the bathroom ,or matchbooks from the bar. These are offorts to make the experience of the event more tangible; a memento that the experience happened and to show friends and family. It is important for event organizers to bear this in mind, and that even the smallest tangible item will help to sustain people's idea of how good an event has been. A programme, a guest list, postcards, small wrapped and named chocolates, even slightly more ambitious give-aways such as badged glasses or colour brochures help in the process of making the intangible more tangible.