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Highlights of accomplishments* Led and secured global top-level domains for cross-border growth strategy.* Directed the website translation of 60% of the product descriptions across 6-languages.* Filed and secured trademark registration in over 100 countries to protect corporate intellectual property interest.* Managed the P&L for a multi-million marketing budget that balance growth, retention and customer lifetime value goals.* Increased marketing budget 1,400% over a 3 year period while maintaining a target cost per acquisition.* Internal champion to select and implement several technology platforms including Google Analytics Premium, Google Tag Manager, DoubleClick Search, HootSuite Enterprise and Oracle Social Relationship Management.* Secured training and certification of SEM staff on Yandex Search.* Led the team to launch international search campaigns on Yandex (Russia), Baidu (China), Yahoo Japan (Japan), & Daum (Korea).
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