-Omni Channel Retailing current retail in still in the level Cross Channel Retailing or Multi-Channel it means that even if the store or stores will have increased distribution channels both online and traditional or digital, but the administration management is fragmented to responsible departments will be responsible for the work of their own online marketing agencies will only see the online agencies see a traditional channel as it stores only the section of the store, but in the idea of the customer, customers still want to receive the same great service the concept of "Omni Channel Retailing".
EX. Toys "R." Us toy store and a large current toyrus.com site with people in most categories of toy products, toys and specific the method of Toys shop "R." Us is relying on the reputation of the traditional stores integrated with the ability to manage the orders of customers and logistics systems. Make policy. "BUY ONLINE PICK UP IN STORE" Customer site order through the website Toysrus.com or Babiesrus.com and can pick up the goods branch near the best within less than 1 hours. Without the transportation any more. Besides, if a customer wants to send home. The site also provides delivery no any shipping as well.
Ex. In Thailand there are on sale products and construction materials to the target customer groups by using the Web site, sherasolutions.com, which is the Web site of the manufacturer of the product, the roof of the five-loop and Sherawood. Customers can order products through our Web page and choose to go to the nearest reseller or contact a dealer to send them home.
-From the "Showrooming" behaviour of consumers making "e-commerce" into E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping.