Identify benchmark targets (comparable competitor countries)
Perform benchmarking to identify best practices, key learnings, success factors in:
Visions for tourism development
National tourism development planning
Aspects / dimensions to be analyzed include:
Marketing and promotion vis-a-vis competitive positioning
Tourism products and services offered
Successful sub-segments (education, medical, religious, cultural, entertainment, MICE, eco)
Study of competitors' best practices to provide strategic recommendations to develop Thailand's National Tourism Development Plan for 2017-2021