Another strong influence to the CSR concept among the Thai is the Buddhist belief,
since more than 95% of population is pragmatic Buddhist. The belief in law of Karma is deep
rooted and becomes part of a person's logic and judgment. Therefore, ".... ethical behavior
in business, economics and society more generally is the responsibility of individuals rather
than of organizations taken in the abstract." ..... Nonetheless, it was found that increasing
numbers of businesses are embracing Buddhist principles and that acts of giving are lauded
socially, especially when specific cases are made known through the media (Vichit-Vadakan,
2002). While it is not possible to make an ethical judgment on motivations for CSR, Buddhist
tradition no doubt is a strong factor encouraging socially responsible practices in the private
sector in Thailand.16