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While epistemic value (novelty value) was not initiallyincluded in the PERVAL framework, it is a key component of the adventuretourism experience as it includes the novelty of the activity and thedestination (Hall and Weiler 1992). Epistemic value is created when aproduct arouses curiosity, provides novelty and/or satisfies a desire forknowledge (Sheth et al 1991). In tourism, novelty and seeking newknowledge are significant motives for adventure travel (Weber 2001;Walle 1997; Crompton 1979; Bello and Etzel 1985). Epistemic value isa key factor in many adventure tourism products due to tourists’desire for exploratory, novelty seeking and variety seeking behavior(Zuckerman 1994). Tour operators need to change and adapt theirproduct to create new and novel experiences for tourists to ensure theyobtain epistemic value. Epistemic value was included in the present studybecause of its potential importance in an adventure tourism context
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