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From a providers' perspective, we believe that their interests willbe best served by thinking of their end customers and how their needswill be met, rather than developing cloud applications just becausethey can be. They should also give a lot of thought in thinking aboutmigration strategies for existing applications. Two approaches arepossible: the first, and the more difficult strategy would be to developa comprehensive migration strategy for all existing applications. Thesecond – and perhaps a more pragmatic approach – would be todevelop a “divide-and-conquer” strategy, whereby potential customerscan be enticed to try some of the novel characteristics of thecloud-based application, with the hope that increasing familiaritywould lead to a greater degree of acceptance in future. For example,by their very design, cloud-based applications allow informationsharing, something that has not been a design consideration for manytraditional applications. Thus, while desktop-based office applicationshave far richer functionality than their cloud-based counterparts, thelatter shine when it comes to document-sharing. Several people canwork on different parts of the same document at the same time inGoogle Docs, something that cannot be achieved simply withinMicrosoft Office.7 This allows for a much richer environment forcollaborative document creation (especially if such an endeavor iscarried out in conjunction with a collaboration application like Skypeor Google Chat). In such a setup, the initial structure of a document orpresentation can be created collaboratively in, say, Google Docs, andthen if required (for example, if the document is meant for externalconsumption), the final version can be finally downloaded into adesktop application for carrying out the decorative flourishes.
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