MICA’s goal is to develop a Cultural and Entertainment District that could be Singapore’s equivalent of Broadway and West End in terms of size, diversity and buzz. Around Marina Bay, several major leisure and entertainment centres will be completed by 2010, with Gardens by the Bay, and the Integrated Resort being the key developments. MICA will work with the Singapore Tourism Board (STB), Urban Redevelopment Authority (URA) and private sector partners to enhance the visitor experience in this cultural and entertainment district, encouraging a sense of excitement and activity everywhere. MICA will also work with STB to enhance the contribution of arts and culture to tourism in Singapore.