another reflection of our emphasis upon individualism is to be found in the mechanism of the free market,
notwithstanding such controls as do exist. within the free market, there is of course formal equality again and person may, to her peril or benefit, enter into contracts and will in turn be equally liable for any damage suffered because of breach. it is of the essence of the market that individuals are free to make individual choices and to enter into such bargains as they choose.