Product
The core product of the Marriott are their hotels, or better specified, their rooms. Marriott has different kind of hotels, they have the following brands:
* Marriott Hotels and Resorts
* JW Marriott Hotels and Resorts
* Renaissance Hotels
* Courtyard* Residence Inn
* Fairfield Inn
* Conference Centers
* TownePlace Suites
* Springhill Suites
* Marriott Vacation Club
Each brand has its own style or theme. For example we take Residence Inn. We visited two Residence Inn hotels and what mostly attracted our attention is that they have a really cousy lobby. It was a quite and cousy place with comfortabel couches. That's why we think Residence Inn's target group is elder people because it's a calm place to stay.
All of the brands have the same concept, but they are specified to places and target group. We think that that is what the Marriott makes so strong. They have one concept, but they found a way to make that concept work in different places and for different people. That way they can attract a lot of customers.