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When the Nectar loyalty programme was launched in the UK by air Niles inventor Keith Mills inSeptember 2002, backed by Sainsbury’s, BP, Debenhams and Barclaycard, among others, the third inthe UK ’s ‘bird three’ supermarkets was unconvinced. Asda, a long-time opponent of loyaltyprogrammes, responded by commissioning a public opinion survey form NOP. It started that 93percent of shoppers would prefer lower prices to loyalty cards. ‘On Monday, Asda will do what it’sdone virtually every week since it abandoned its own loyalty card pilot in 1999 – chip away at prices,the company said.
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