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What qualities should a chief executive as aleader have? 51Motivation and innovation 53Characteristics to look for when recruiting 53What do innovative people expect from theorganisation they work for? 54Distinctive characteristics of the creative leader 55The generation of ideas 57Team innovation 58Communicating about innovation 60Checklist for building on ideas 60Brainstorming 62Checklist: Brainstorming 64Two more methods of collecting ideas 66Suggestion schemes 66Quality circles 67Checklist for the generation of ideas 68
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