OBJECTIVES OF SERVICE DESIGN
From the considerations above, we can appreciate that the main objectives of service design are:
• to design services that not only satisfy business and stakeholder objectives in terms of quality, ease-of-use, compliance and security, but also minimise the total cost of ownership;
• to design efficient and effective policies, plans, processes, architectures and frameworks to manage services throughout their lifecycle;
• to support service transition in identifying and managing the risks associated with introducing new or changed services;
• to design measurement systems for assessing the efficiency and effectiveness of service design and its deliverables;
• to contribute to continual service improvement (CSI), particularly by designing in features and benefits and then responding to improvement opportunities identified from the operational environment.