Concurrently, Bill Marsteller introduced Burson to George Spatta, CEO of Clark Equipment Company, the world’s premier manufacturer of fork lift trucks. Burson and Spatta quickly developed a close relationship that resulted in another new client for the Burson firm – this time at $4000/month. With Rockwell, this represented some 60 percent of Burson’s revenue – yet neither Burson nor Marsteller had ever discussed a financial arrangement between their two companie - See more at: http://www.burson-marsteller.com/who-we-are/our-history/our-heritage/#sthash.vbhgslPJ.dpuf