So as the economy slowly improved in 2010, Brad and his team redrew Tolko’s strategy. The resultant strategic plan document was thorough, but very complex. And it was clear that the documented plan was not adequately aligning the organization’s capabilities, business lines, and leadership with the strategy. So in an attempt to align strategy to business lines and leadership, Brad asked the VP of Human Resources to update Tolko’s incentive plan to link executive performance to strategic performance.