Customers determine our success
3
Frequently engages with customer to understand their needs and business dynamics
Provides customer meaningful insight and guidance for future success
Builds relationships with customer to where customer seeks and values her/his input in their decision making
Works quickly to identify and validate customer’s needs and solutions that have the greatest customer impact
Sets personal objectives based on customer priorities while balancing competing stakeholders needs and interests
Puts customer at center of all actions and passionately aligns co-workers around customer needs
Validates initial and ongoing actions with customer by testing assumptions to ensure solutions add value
Proactively communicates with customer to build real-time learnings into deliverables and continually iterate
Develops broader customer strategies by asking customers thought-provoking questions
Acts as single point of contact to solve customer issues
Leverages networks and relationships to remove obstacles and quickly solve customer issues
Develops simple processes that ensure work is aligned and executed according to customer strategy
Passionate customer connection
Make customer priorities your priorities
Make it easy to do business
•We enable teams closest to the market to solve customer issues.
•We develop empathy for our customers and advocate for customer outcomes.
•We use the actions of the customer as the ultimate truth.
Communicate
and validate
Level 3
Level 1
Level 2
PB/LPB
Interpreting the Anchors:
• Not every anchor applies to every employee or role; they describe typical behaviors and are not all inclusive.
• “Team” does not exclusively mean direct reports; “customers” can be internal, external, or both.
• Level 3 behaviors presume Level 2 behaviors have been achieved; similarly Level 2 behaviors presume Level 1 behaviors have been achieved.