The Mission Statement of the BMW Group:
Reading the BMW Group mission statement, it's easy to understand why the BMW Group is clearly associated with premium products, premium prices, and premium experiences. The BMW mission statement is...
"The BMW Group is the world's leading provider of premium products and premium services for individual mobility."
that could operate entirely autonomously without any people onboard.
Achieving this, said BMW, would make it possible for fleets of unmanned vehicles to operate safely. This, it added, could spur the creation of novel ride-sharing services in urban areas or lead to the creation of long-distance delivery services that employ robot-driven trucks.
creation of long-distance delivery services that employ robot-driven trucks.