Last year, keywords in the page title and description showed positive, even growing, rank correlation
coefficients. The correlation in respect to position of keyword in title had risen from 2012
to 2013, but this year we see a slight decrease. Does this mean keyword in title has become less
important? No. It just means that other factors gained more importance in relation.
The following graph shows the Spearman correlations for the values „position of keywords” for
both words and characters. These findings can be summed up as – ‘the sooner, the better.’