Growing/sourcing operations: This model ensure the safe and quality supply of fresh produce and commodities and also increases the speed of supply from farm to shelf improving the retailer's freshness credentials. The retailer will also benefit from less variability in costs due to commodity price changes and it supports government priorities to improve food safety and optimise the supply chain.
The Co-operative Group's Farms operation is Britain’s biggest farmer, and launched its ‘Grown by us’ branded range five years ago. With this capability, The Co-operative grows its own cereals, fruits and vegetables.