Some PR tactics do overlap with advertising and marketing actions.PR gives the public massage and news that can be based on promotions or a new ticket distribution network. PR actions have the potential though to generate publicity, which can be judged as creditable and more reliable as the copy is written by journalist and not paid for. Not all PR methods will be suitable for producing Positive publicity about the event.PR actions should align with the event positioning statement, promotional messages and profile of the targeted event stakeholders . Several PR tactics are available. The ones used will depend on the connections of the PR team, particularly with media and government contacts.