The purpose of the study is to highlight the influence of various factors on intention to
revisit the weekend market. In addition, the results can be used to support further development of
weekend market to help facilitating the shopping behaviors, shopping satisfaction and loyalty
intention of the tourists.
Loyalty intention is one of the widely acceptable indicators to allow sellers to anticipate
the repeat purchase in the future. The greater the degree of loyalty intention, the higher the
possibility of repeat purchase (Valle, Silva, Mendes & Guerreiro ,2006). The current study
contributes to the loyalty intention literature, especially in the context of destination marketing.