The last, functional strategy which our company making for communication with customer and doing follow objective to success. …
To sum up, our company used strategy formulation by Hierarchy of strategy which has 3 strategies to be corporate strategy, business strategy, and functional strategy. Our corporate strategy consist mission is to response customer needs by producing high quality and high technology to help customer choose the consumption of our product is the first, vision is the first’s grape souvenir shop within 5 years, and objective is to increase sales 10%-20% every year and development our product all time. Our business strategy used cooperative strategy within strategic alliance which our company cooperate with Ban Plai Din Sor Farm and Tour Company. In joint venture of alliances that helping reduce business risk. And our functional strategy