Socio-demographic and spa usage characteristics have been analyzed in several studies. For instance, Koh et al. (2010) found significant differences between male and female consumers in the three market segments of hedonists, escapists, and naturalists.Make at al. (2009) found that escape was one of the main motivations for different respondent groups, including males, younger respondents, and respondents with higher educational levels. They concluded that the number of male spa-goers was growing faster than that of their female counterparts. Make et al. (2009) found that more than half of the respondents had visited a spa more than once when traveling abroad. Tabacchi (2010) asserted that young adults expect more social interaction and do not want to be isolated in a spa.