Which is not to say that this is not also one of the most sophisticated holiday destinations in the world. A race to the top has seen the standard of service, rooms and cuisine rise exponentially in the last 10 years. Now, instead of the dreaded buffet, there is superb à la carte cuisine; there are cellars for cheese, charcuterie, wine and chocolate. The world’s first underwater restaurant, under-water nightclub and underwater spa are all to be found here.