Campaign Director Ray Rogers spent four days in Mexico City in March 2010 where he along with Angel Alvarado Agüero addressed Mexico's first National Consumer Convention (Convencion Nacional de Consumidores) chaired by Alejandro Cavillo. Rogers and Agüero did a series of interviews with the media on the Campaign to Stop Killer Coke and Mr. Agüero's case against Coca-Cola. They met with many leaders of consumer groups who want to help spread the Campaign throughout Mexico.
Calvillo and El Poder del Consumidor led the fight that forced Coca-Cola to again remove the artificial sweetener cyclamate from its diet beverages. Cyclamate had been banned in the U.S. and Mexico because it had been linked to cancer. According to Mark Thomas in "Belching Out the Devil," the ban on cyclamates in Mexico was lifted with the help of Mexican President Vicente Fox, shortly before he left office in December 2006. This was a boost to Coca-Cola since it was much cheaper than other artificial sweeteners. Coke launched Coke Zero with cyclamates in Mexico "almost immediately after the ban was lifted."
Furthermore, when the Mexican government decided to eliminate junk foods and drinks including sugary beverages from their schools, the beverage companies led by Coca-Cola united to fight the ban. Coca-Cola continues to push mass consumption of their unhealthy soft drinks on Mexico's youth. In a note from Xaviera Cabada Barron, Asistente General of El Poder Del Consumidor, she wrote, "Here's the pictures I told you about. The first two pictures are from inside a school in Chilapa Guerrero. You can see the basketball court with the same colors of Coke and behind all the propaganda in the cafeteria. The last two pictures are about the summer camp they organized for the kids. Years ago Coke had said that they were not going to do any propaganda to children under 12. I guess Mexico is the exception.".