Audi v OHIM offers an excellent example of how multiple meanings may be embodied in a short verbal phrase and the problems this raises for intellectual property protection, both in relation to trade marks (which of course were the subject matter of the case) and also copyright. As we have seen, the case concerned a widely known, three-word phrase, “Vorsprung durch Technik” (German for “progress through technology”), for which Audi sought an extension of trade mark registration. In this section, we consider first the registration issues raised in the case, and then the relation between the kinds of multiple meaning or function attributed to the phrase in the case and a (seemingly) available alternative source of protection, literary copyright.