Step 2: Strategy
Brad and his team admit that it was a challenge to let go of the past, to create something new and better-fitting for Tolko. But Tolko was able to leverage many of the strategic direction decisions from its recently revised strategic plan, while simplifying and organizing the components into a more disciplined framework. Ultimately, the Leadership Team identified four results-oriented strategic themes to define what they needed to do to achieve their vision, mission and strategy. Crafting the themes and results helped further build buy-in and create enthusiasm for the new direction.