I think the advertisements published on the public transportation is quite attract attention. Because using public transportation such as bus, SkyTrain, or taxi has become a part of daily life, which unavoidable to perceive information through advertising such as when I'm on the BTS, I have nothing to do during the SkyTrain ride, when there is advertising on BTS, it makes the journey is not boring. It makes me interest in product and want to buy the it.