We have been considering Social Media and its associated Pros and Cons. Social Media has undoubtedly been one of the greatest developments of the modern age, it has allowed us to connect with each other in was unimaginable 15 years ago. We are now able to start business’ with ease, targeted advertising has allowed retailers to reach their target audience. We can call each other face to face through a handheld device from the other side of the world, we could go on, but while the positives are plentiful the negatives are also lurking somewhere in the background. One of those negatives we have come across recently is the ease with which individuals are willing to take information presented on social media platforms such as Facebook and Twitter without any thought for its source or reliability.