Step #5. Expand social media efforts"Jamaica Inn has made a major manpower and time investment toward increasing our presence in social media. Having talented individuals on-property managing social media allows us to post engaging content that fans and followers like and share," Mais said.Jamaica Inn had a presence on Facebook and Twitter with all content being handled in-house. The team believed in the growing importance of social media for the hospitality sphere, so during this campaign, the hotel additionally launched Pinterest, Google Plus and Instagram accounts.The visual aspects of these social media platforms made them an ideal place to convey the value of Jamaica Inn to prospects."[Co-owner] Eric Morrow manages Instagram and is having fun in the process. Needless to say, he has a seemingly endless source of photos including some of a Marilyn Monroe and many of the celebrities who have frequented the hotel," Mais said.Jamaica Inn also added a blog link on the main page, and adds new posts at least once a week. Topics about hotel amenities and events, such as spa treatments, a new fitness center and Mother's Day Brunch, are featured with compelling photography.Also, to highlight the personal aspects of the Jamaica Inn experience, hotel staff are occasionally highlighted, such as a post on the executive chef.