The social approval and disapproval the behavior produces in one’s interpersonal relationships is the second major class of outcomes. This third set of outcomes concerns the positive and negative self-evaluative reactions to one’s health behavior and health status. People adopt personal standards and regulate their behavior by their self-evaluative reactions. They do things that give them self-satisfaction and self-worth and refrain from behaving in ways that breed self-dissatisfaction. Motivation is enhanced by helping people to see how habit changes are in their self interest and the broader goals they value highly. Personal goals, rooted in a value system, provide further self-incentives and guides for health habits. Long-term goals set the course of personal change