Specific - they should be precise in meaning
Measurable - they need to be quantifiable, or able to be measured
Achievable - they must be realistic to the work to be done with the available resources
Relevant - they need to focus on the correct priorities, that is, the needs of the customer
Time Limited - there should be a time frame set on the standard to indicate how often or how quickly an action is to occur
Supported - this includes the systems, technology and processes that support the service staff. While this criteria does not have to be written into the standard itself, others in the organisation should also be held accountable for ensuring that the standards can be achieved.