1. They would like to improve the retail of apparel
2. Improvement in sales technique
3. Better Training
4. They want to promote Ducati as a lifestyle business, not a luxury business
5. Increase dealer and distributor profitability
6. Ducati MRP (Motorcycle related products)
7. Ducati used to have a split sales and marketing division
8. Exceeded supply of maximum production capacity
9. 55 new accessories in 2014
10. 120 accessories for 2015
11. Improving the system of accessory delivery
12. Before, DCS system kept changing delivery times, making customers angry
13. System will inform customer of when exactly the accessory will be delivered
14. Need a Euro 1 Certificate for parts being shipped otherwise dealers pay high customs fee on spare parts (Arab countries