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Seeing the great role of the woman entrepreneurs in the Indonesian economy, in general, and, particularly, their great role in the improvement of the family welfare, this research studies the involvement of the women in business area viewed in their entrepreneurship context. Considering that becoming an entrepreneur does require competence that includes motives, traits, values, knowledge, and specific skill in order to be capable of making success as an entrepreneur (Spencer & Spencer 1993). The research conducted by Ministry of Cooperative & Small- and Middle-Scale Businesses/”UKM” (2006) in a number of regions in Indonesia, on woman entrepreneurs show that one of the factors that havecaused the women
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