Breunle GmbH is a beverage distribution firm based in Erfurt, Germany. The company supplies soft
drinks and alcoholic beverages of domestic (German) origin to supermarkets, restaurants, hotels and retail
beverage stores primarily in the eastern states of Germany. Breunle GmbH is looking to expand its
offerings and is preparing to enter the import market of eastern Europe. Currently there are two products
under consideration. The first is a short line of beer products produced in Poznan, Poland by the brewery
Okis. The other is a red wine vinted in the Thrace region of Bulgaria marketed under the brand name of
Truka. Both foreign companies are eager to set up trade negotiations with the German firm, however,
Breunle GmbH is only prepared to enter one non-domestic market at this time.