4. If Open Innovation has been so s

4. If Open Innovation has been so successful for Procter & Gamble and others, why is Apple not adopting this model of innovation?
This case briefly touches upon the unusual level of secrecy that Apple seems to impose on its suppliers. It is true Apple does seem to operate a much closed model of innovation- it always has. What works for Apple may not necessarily work for others, but it would seem that Apple does not need Open innovation at present. Even if others wish to pursue this approach.
5. Can Apple continue to be successful in the long term by adopting a ‘BMW strategy’ (BMW strategy is to target high-premium segments) for its iPod, iPhone and iPad?
This refers to a premium price segment to which BMW successfully provides products. Can we compare an iPod to a car? Will people willingly pay a premium for a product that does exactly the same thing as another? Experience from the PC market shows us that people were not prepared to pay a premium. The car market, on the other hand, shows that people are prepared to pay a premium. So where does that leave MP3 players?
You can ask students to list products for which they are prepared to pay a premium and those they are not. But in many categories the evidence suggests price is the key: VCRs, televisions, camcorders, etc. The evidence shows Sony is struggling to compete with the low cost Koreans in many of its electronics product categories.
6. What are the advantages and disadvantages of the Apple approach to launching a new product at Apple users first and then the larger Microsoft Windows users second?
The advantages of launching iTunes to the smaller but loyal Apple users segment is that they may be more likely to gain acceptance among loyal devoted users. It may be regarded as a less risky approach. However, by doing this Apple runs the risk of competitors seeing what is happening and responding quickly by offering a similar product to the much larger Microsoft Windows users. The difference in the size of the market is significant here: 90% Windows users versus 10% Apple users.

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4. jika buka inovasi telah begitu sukses untuk Procter & berjudi dan orang lain, mengapa adalah Apple tidak mengadopsi model inovasi?Hal ini secara singkat menyentuh pada tingkat biasa kerahasiaan yang Apple tampaknya untuk memaksakan pada pemasoknya. Memang benar Apple tampaknya beroperasi jauh tertutup model inovasi-itu selalu memiliki. Apa yang bekerja untuk Apple mungkin tidak selalu bekerja untuk orang lain, tetapi tampaknya bahwa Apple tidak perlu inovasi terbuka saat ini. Bahkan jika orang lain ingin mengejar pendekatan ini.5. dapat Apple terus menjadi sukses dalam jangka panjang dengan mengadopsi 'strategi BMW (BMW strategi adalah untuk menargetkan segmen tinggi-premium) untuk iPod, iPhone dan iPad?Ini merujuk kepada segmen harga premium yang BMW berhasil menyediakan produk. Bisakah kita membandingkan sebuah iPod untuk mobil? Akan orang rela membayar premi untuk produk yang tidak persis sama dengan lain? Pengalaman dari pasar PC menunjukkan kepada kita bahwa orang ini tidak siap untuk membayar premi. Pasar mobil, di sisi lain, menunjukkan bahwa orang siap untuk membayar premi. Jadi mana yang keluar MP3 player?Anda dapat meminta siswa untuk daftar produk yang mereka bersedia membayar premi dan orang-orang yang tidak. Tetapi dalam berbagai kategori bukti menunjukkan harga adalah kunci: VCR, televisi, Camcorder, dll. Bukti menunjukkan Sony berjuang untuk bersaing dengan biaya rendah Korea dalam banyak berbagai kategori produk elektronik.6. What are the advantages and disadvantages of the Apple approach to launching a new product at Apple users first and then the larger Microsoft Windows users second?The advantages of launching iTunes to the smaller but loyal Apple users segment is that they may be more likely to gain acceptance among loyal devoted users. It may be regarded as a less risky approach. However, by doing this Apple runs the risk of competitors seeing what is happening and responding quickly by offering a similar product to the much larger Microsoft Windows users. The difference in the size of the market is significant here: 90% Windows users versus 10% Apple users.