Yuppie Culture
The term "yuppie" first came to prominence during last year's US presidential campaign. At the time, a mere sociological category, a particular demographic group • young urban (or upwardly mobile) professionals. They were said to be important because observers wondered which way day would go. Well, now we know - they went for Reagan (only the blacks and Jews didn't). Indeed, they are the face - but not the heart and soul - of Reagan's America.