But every trend has an end, even though rapper Fabolous implored his connections at M & N on his album Street Dreams:"Rube, tell Pete to keep'em coming." The cooling for throwbacks began when Jay-Z released his Black Album in 2003. According to Dave Schneider, manager of Jimmy's, a chain of family -owned urban clothing and footwear stores in southern Connecticut, the day after the disk was released, his customers, mostly young African American males, came in and were looking for something new. "Jay-Z rapped on song ["what more can I say"], I don't wear jerseys...give me a crisp pair of jeans and a button-up,''' recalled Schneider, "and the kids came in asking for oxford-cloth, button-down dress shirts. Our sales of throwbacks dropped 50 percent." (However, Jay-Z couldn't leave the licensed world entirely, as he rapped on "Encore": "when I come back like Jordan wearing the 45," a reference to the jersey number Michael Jordan wore on the resumption of his career after retirement the first time.)