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Marketing depends on customers who change their attitudes and lifestyles frequently, and also changing by their previous experiences and leisure more than the quality of goods and services. So the market of visiting destination is changing over time. Many tourism organisations motivate people to travel in especial and unique area or region. Betra (2006) mentioned that due to tourism industry is growing, there are environmental concerns and natural conservation and preservation which create new trend is environmental travelling or sustainable tourism for the tourism market in twenty-first century.There are three stages of a marketing plan; Analysis Strategy and Marketing mix. Analysis stage is the assess environment, competition resources and the whole market. Strategy stage is to identify and classify target markets and positioning products and services in the industry. Marketing mix stage is important for targeting market with 4P’s which are product, price, promotion and place.
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