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Values are ideas, beliefs, and customers to which people are emotionally attached. People hold as values only those ideas, beliefs, and customers extremely important to them.Attitudes are positive or negative evaluations, feeling, and tendencies that individuals harbor toward objects or concepts. People harbor attitudes toword things that are important and unimportant to them.Certain cultures are more relaxed in their attitudes toword time wheres others are more rigid. For example, Latin American and Mediterranean cultures tend to be relaxed toword the use of time wheres Northern Europe and the United States tend to keep far tighter schedules.Some cultures see work strictly as a mean to an end whereas others see work as an end in itself. Attitudes toword work also then influence people's attitudes toword times. For example, in France where people tend to take a relaxed attitude toward work, attitudes toward time are quite flexible. The opposite is true in Japan. Some cultures readily accept the cultural traits of those nations, whereas others are more way. Yet globalization and technological advancements are increasing the pace of cultural change.
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