Washburn's advertising campaigns include magazine and television commercials spotlight the star quality of the per former and the particular Washburn guitars they prefer, with- out mentioning prices. Washburn has a strong online presence, including a virtual catalog, podcasts, video tours on YouTube, and brand pages on MySpace and Facebook. Even after more than 125 years in the music business, Washburn still keeps its marketing-including its pricing as fresh as the newest number one hit song.