goers Interest in spas has emerged and reached a more mature stage as a response to people’s desire for well being of wellness (Cohen,2008). The rapidly growing wellness sector focuses on the prevention of illness and the maintenance of health (Mueller and Kaufmann, 2001), and caters to health-conscious people of all age groups (Kucukusta and Heung, 2012). Because of the infor-mation network operating globally, more and more people today are becoming increasingly conscious of their lifestyle and feel responsible for their health. The tourism industry aims to meet health-related needs by offering products and services to improve people’s quality of life (Chen et al., 2008). Today travelers are increasingly expecting to find spa services as part of their accommodation at hotels (Mak et al., 2009).