Pat McGinnis, CEO and President of Nestlé Purina and Terry Block, President and COO of Nestlé Purina North America, worked with the leadership team to create the vision of the company. They examined the strengths of the business and chose to focus on our strengths, pet food and related products. This led to the formation of our current mission statement. Our vision of a checkerboard in every involved pet owner’s home is considered both inspirational and realistic as the pet care market leader in North America. New brands, new products, and using our knowledge of the pet consumer
to focus our products are some of the key strategies that will lead us ever closer toward this vision. The key results associated with our vision are sales growth,market share, and households with NPPC products, whichare included in 7.2 and 7.3