1. Today’s Specials: Let your customers know that they can easily find out the daily specials on your facebook page or via twitter … no need to call you and ask. If you have a live facebook and/or twitter stream on your website, then the special will automatically show up there too. 2. Menu Changes: An easy way to let your customers know that you’ve changed things up and keep them in the loop. 3. Barista’s Tips: Become a resource for your customers and help them out in their own coffee adventures with tips on home brewing, coffee freshness, coffee storage, complimentary food combos … whatever your baristas can dream up that might be useful information. Have a Weekly Drink Recipe for home brewed coffee that you promote via your blog and social media. 4. Social Only Discounts: Reward your customers for interacting with you via social media and offer them exclusive discounts with the proper code that was posted/tweeted. Make sure you put something like: Today Only, This Week, 48 Hours, etc. 5. Online to Offline Social Gatherings: Invite groups from Facebook and Twitter to have real world socials at your coffee shop … be sure to get all their facebook names and twitter handles so you can thank them for hanging out at your place afterwards. Be sure you give them one of your social-only discounts too.