Taking a cue from customers who had been using their red holiday cups as a canvas, last December Starbucks invited customers to share their designs on Instagram. In eight days, Starbucks received more than 1,200 individual submissions from 13 countries. Many of the images were featured in an online cup collection.
In eight days, Starbucks received more than 1,200 individual submissions from 13 countries. Many of the images were featured in an online cup collection.