There are two major stages involved here: job analysis and attracting applicants. We have already looked at examples of the potential pitfalls of inactivity, hurry or sheer carelessness at these and other stages in the section above on why recruitment and selection are important. With regard to job analysis, it is generally preferable that line managers retain responsibility and ownership for this activity for their own staff, and do not view this purely as an HR function, although HR will often be involved in an advisory capacity. Regarding advertising, the design and placing of advertisements is often handled centrally – ie by HR practitioners – to maximise control (to ensure consistency and management of organisation image) and minimise costs.