Juliet works as a Senior Assistant to John, Marketing manager at Morrison Interiors. She often helps John to design presentations and prepare reports, these are sometimes for the senior management, clients or sales team.
One day Juliet was asked to put together some information describing the progress of a new marketing project. Juliet assumed this information was for the sales team. She wrote a detailed report outlining the project’s progression. When the time came for the document to be used, Juliet realised that it was for the senior management, who had little knowledge of the new project! They prefer visual presentations rather than the text-based documents, as they don’t have the time to read them.
Juliet had to prepare some few slides urgently, she copied and pasted some important notes and figures from the report into the slides, in this process she missed out on some important information.