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The debate as to whether we use 10% or 100% of our brain continues. Regardless of what the reality may be, we are all capableof disruptive innovation; we just have to push ourselves to look beyond the familiar and question why we continue to do the samething over and over in the same way. Of course, we are creatures of habit, but it’s in the letting go that the magic really happens. Creatingnew tensions with new elements, dislocating standard procedure and allowing new thoughts to enter into the creative process iswhere creativity really thrives.
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