I propose to use, for exemplificatory purposes, a short extract from an eight-page pamphlet entitled Holidays and Travel for Diabetics, published by the British Diabetic Association in 1977 and brought to me several years ago by a nurse who worked in a clinic for diabetics, with the complaint “our patients can’t understand this”, and the request “can you help me to re-write it?” I propose to examine the first thirteen sentences of the text, up to the end of the first section entitled Food, but I have included the next section on Drink in order to show how the text continues.